Monday, July 28, 2014 | 2:53 PM
It’s projected that U.S. Hispanics will make up 30% of the country’s population by 2050. It’s an audience that’s growing yet remains largely underserved, and now marketers have a huge opportunity to connect with this population through digital. Research shows that U.S. Hispanics lead in the adoption of new devices, and they are power users of mobile and video.
On Think with Google, our Vice President of Americas Marketing, Lisa Gevelber, discusses three important lessons for marketers to keep in mind when looking to connect with these digital trendsetters.