Wednesday, September 17, 2014 | 8:23 AM
We know how important it is for our retailers to be running profitable campaigns with a minimum of ongoing manual effort. It’s why we’ve consistently invested in tools to be faster. From instant conversion data and intra-day bidding to integration with Google Merchant Center for ad creation and management, we’re committed to developing tools to support speed in search.
Understanding how retailers use real-time
What we found was… opportunity
In addition to response times, we found that, on average, marketers are only able to merchandize about half their inventory in search ads, even though long-tail products can represent a significant revenue opportunity.
Get the full report
For all the results, along with Forrester’s recommendations for retail search success, check out the full report at Think with Google. To get the latest research, communications and case studies from DoubleClick, sign up for one of our newsletters.