Wednesday, June 12, 2013 | 12:00 AM
Built using HTML5, the Kisses experience is delivered across display ads, web and mobile. Modern browser technologies, like WebGL, CSS3, 3D transforms and WebP, allowed us to build a rich experience without compromising performance or requiring custom plugins, or apps. These same open web technologies are allowing brands to deliver magical creative experiences at scale, in a true “build once, run everywhere” fashion.
A kiss seemed like a natural focus for this project because it is one of the most iconic symbols of human interaction. By creating a personal-yet-shareable experience that appeals to millennials, it builds a connection to the Burberry brand, without feeling like a traditional ad. Burberry will also install this digital experience in its flagship stores so consumers have the same interaction with their brand everywhere, further blurring the line between physical and digital worlds.